Creating a new graphic style for the campaign VIVA FAIRTRADE. Designed to fit the new corporate style of Ghent University, containing references to previous campaigns in order to maintain the recognizability of the brand.
ISBERG is another word for ICEBERG, a metaphor for our work, except for the coldness - the metaphor didn't work out entirely. The most substantial part of an iceberg exists under the surface, representing the process of designing, everything that takes place between the first rough idea and the last finishing touch. The ice above the surface is the result. We focus on both, with dedication, love and ability.